Apple Search Ads vs ASO

Apple Search Ads can drive installs, but they can't replace the long-term benefits of ASO.

What Apple Search Ads Won't Do

• Improve your organic ranking
• Boost conversion rates from organic traffic
• Deliver sustainable, compounding growth

Why ASO is Essential

• Drives ongoing organic downloads
• Improves app store visibility and credibility
• Reduces long-term user acquisition costs

Best Approach

Combine Apple Search Ads with ASO for maximum impact.

Conclusion

ASO is the foundation of sustainable app growth. For a custom growth plan, contact AppGrowth or explore our ASO services.